More and more I am realising my function in the organisation is to provide two key roles. One of context (why, at a group strategic level we are doing what we do, and how that will impact everyone in the company) and one of coherence (how the multitude of messages and actions give the people that buy our products clarity around who we are, no matter how they interact with us).
One of my mentors, Joe Plummer, a truly brilliant and funny man, talked to me at length about the importance, not of consistency, but coherence. Only now as a client am I beginning to really get it.
It's been a silly week work wise. I am off to the US and Europe next week for five weeks and plan to write a lot more. I am also very happy to have a real Thanksgiving with friends and loved ones in NYC.