It is no happy accident that after Barak Obama, Coca-Cola is the most popular page on Facebook. Unlike many pre-internet brands, the king of carbonated drinks and confectionery has a social media strategy that keeps the one hundred and thirteen year old company fresh for consumers.
Recently posting a link to redirect traffic from their website to their Facebook page, Coke now has almost 3.8 million fans. It is important to remember that visits to brand websites are often infrequent. Utilising social sites like Facebook and Twitter can grow brand networks at an exponential rate whilst maintaining and building lasting consumer relationships. These social platforms also work to build a more personable brand identity.