This is a fantastic article about the power of Twitter in increasing your customer base. Well worth a read.... via Pistachio Consulting
When J.R. Cohen, Operations Manager for CoffeeGroundz (@coffeegroundz) Cafe in Houston, Texas first heard about Twitter from one of his customers, he was puzzled but intrigued. Today, he credits Twitter with almost doubling his clientele and with opening his eyes to a whole new way to build Community.
Nothing can build your brand faster than being or doing something remarkable. Seth Godin, author of the recently released Tribes calls this becoming “The Purple Cow”. Cohen didn’t set out to become a Purple Cow - but with one brief 140 character message - that’s exactly what he’s done.On October 31st, 2008 Sean Stoner (@maslowbeer) was hungry. As a regular customer at CoffeeGroundz he sent the following Twitter to Cohen:
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1 comment:
Great article, thanks for sharing.
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