Earning fans or buying eyesballs

Yes, it's been a long time since I have blogged but boy have I been busy with a whole raft of projects - exciting projects in fact.

I just came across this fabulous post from Espresso and had to re-blog it:

The challenge in moving from traditional to new marketing is in weaning oneself off of the addiction to “buying eyeballs” instead of “earning fans”. New marketing demands that you think more creatively; that you commit to a long-term relationship; that you listen to what your loyal customers need, want, and care about (instead of forcing your own agenda down their throats—repeatedly).

Take a look at the article here. Well worth a read.